Vexed Gaming is using the Cavea.io platform to supercharge its content and data analytics, ensuring maximum value and transparency for its brand and commercial partners.
The innovative Manchester-based esports team will use Denmark-based Cavea’s tools to manage, collect, track and value its content and sponsorships across all available social media and streaming channels.
Cavea’s platform will also allow the Vexed Gaming content and commercial teams to plan and schedule activities down to the hour the event, stream or tournament, across any owned and non-owned events, teams or players.
Sonny Waheed, Chief Marketing Officer at Vexed Gaming, said: “We are constantly searching for ways to ensure Vexed Gaming remains ahead of the curve, both ‘on the field’ and off it, so partnering with Cavea makes absolute sense. The automated processes and workflows mean our content and commercial teams can focus on delivering the best campaigns for our brand partners, while at the same time helping to grow the Vexed Gaming audience.”
Mircea Gabriel Eftemie, Co-Founder & CEO at Cavea, said: “Vexed Gaming has the same forward- thinking mindset as us and we are excited to assist in their future commercial growth. As a data-driven marketing-tech company, our mission is to facilitate the rapid revenue growth of the entire esports business. We see more and more teams in their early stages becoming data strategic. They are all demanding improved workflows and better reporting towards their new and existing sponsors. In order to deliver better services, transparency is key. This aspect will eventually bring new and more brand investments into the esports market.”Back to all articles